Another oft-used advertising technique is using a colloquialism, already non-literal in nature, in yet another surprising way. These can draw reader’s attention for being subtle and clever, or overt and stupid. An exemplary example of this technique is the Intuit advertisement from a 2010 issue of Forbes magazine [1]Forbes – February 8, 2010 – Page 59. A…
Advertising Techniques – Twist on a Colloquialism
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