No need to waste time discussing mascots as corporate personification…Aflac duck, Ronald McDonald, Trix Rabbit, etc. But there are subtleties to the Geico Gecko worth noting. Observe the statement that this iconic character “…hasn’t been working nearly that long, but he’s certainly been helping establish…” [1]one location being the April 26, 2010 edition of Forbes,…
Advertising Techniques – Two-Way Corporate Personification
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